Columns · April 1, 2026
Maturity of Electronic Senses in Cosmetics
<p>Electronic senses are transforming cosmetics: e-tongues, e-noses, digital phenotyping and AI-powered tools enable real-time skin and hair analysis.</p>
John Jimenéz
John Jiménez
31 articles
Columns
DOPAMINE BEAUTY
<p>John Jiménez Dopamine is a key neurotransmitter in the body. It acts in both the central nervous system and peripheral tissues. In the brain, it regulates essential functions such as motivation, pleasure, learning, movement, and attention. It is released in reward circuits (such as the mesolimbic system), where it reinforces behaviors that generate well-being or survival. However, beyond the brain, dopamine also exerts hormonal, immunological, and cutaneous functions, acting as a true “chemical language” between organs. Dopamine concepts in skincare […]</p>
Euro Cosmetics · February 26, 2026
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COLOR WITHOUT BORDERS: NEW TRENDS
<p>John JimenézResearch, Development and Innovation, Belcorp Colombia Color has always been a valuable language in cosmetics: it defines identities, awakens emotions, and generates connections between brands and people. However, what lies ahead after 2026 will not be limited to the launch of new seasonal shades, but rather a deeper transformation, as science, branding, marketing, and new sensory profiles will focus on creating new experiences that will surprise consumers. Below, we’ll explore some of the most relevant trends in the fascinating […]</p>
Euro Cosmetics · October 7, 2025
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BEAUTY IN VOGUE: COSMETICS AND FASHION MEETING
<p>John JiménezSenior Researcher at Belcorp Colombia Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the last decade, both industries have shown sustained growth, driven by digitalization, the globalization of trends, and an increasingly informed and demanding consumer. The global fashion market has evolved toward more agile models, driven by fast fashion, e-commerce and personalization, projecting annual growth of around 5-6% by 2030. Meanwhile, the beauty market, including makeup, skincare, […]</p>
Euro Cosmetics · August 20, 2025
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ARCHETYPES IN COSMETICS
<p>John JimenézSenior Researcher at Belcorp Colombia Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal personality model that represents different values, motivations, and behaviors that create an emotional impact on people. They also represent how a brand can humanize itself, achieving loyalty and a stronger bond with consumers. Archetypes are used to communicate values, emotions, and thoughts, helping to create innovative campaigns, empower concepts, and increase brand recognition. The […]</p>
Euro Cosmetics · June 13, 2025
John Jiménez
STORYBRAND: REVOLUTION OF CONNECTIONS FOR A REAL CONSUMER
<p>JOHN JIMENÉZSenior Researcher at Belcorp Colombia Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global cosmetics market is projected to be valued at U$ 422.37 billion by 2031, with a CAGR of 5.48% between 2023 and 2031. New formulations and technologies are continually redefining the cosmetics industry, offering benefits such as increased efficacy, sustainability, and safety. Consumer satisfaction through innovative products is the goal for companies seeking greater market share and brand loyalty. In this context, the […]</p>
Euro Cosmetics · April 5, 2025
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WHAT IS NEW IN SENSORY AI?
<p>JOHN JIMENÉZSenior Researcher at Belcorp Colombia The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory capabilities to maximize customer’s experience of products and services. We are seeing a boom in advanced algorithms that are able to perceive, interact and respond in new ways to all human senses and in many types of industries. The global Sensory AI market was valued close to USD 15.6 billion in 2023 and is projected to reach USD […]</p>
Euro Cosmetics · January 24, 2025
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2025 NEUROPREDICTIONS
<p>JOHN JIMENÉZSenior Researcher at Belcorp Colombia The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting and educational experiences in virtual environments, related to skin care, makeup product suggestions, routine proposals, diagnoses, efficacy predictions and interaction with virtual assistants who will guide and advise them. On the other hand, consumers will also be aware of the importance of digital minimalism, based on a focus on simplicity and organization in the […]</p>
Euro Cosmetics · December 12, 2024
Columns
Neuromarketing in the Metaverse
<p>JOHN JIMENÈZSenior Researcher at Belcorp Colombia It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the metaverse, which we can define as “A post-reality universe, a perpetual and persistent multi-user environment that merges physical reality with digital virtuality. It is based on the convergence of technologies, such as virtual reality (VR) and augmented reality (AR), which enable multi-sensory interactions with virtual environments, digital objects and people. The metaverse is therefore […]</p>
Euro Cosmetics · August 28, 2024
John Jiménez
What is new in emotional branding?
<p>JOHN JIMENÈZSenior Researcher at Belcorp Colombia Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we use these emotions to benefit our brands and products? Surely many of you had the opportunity to read the book Emotional Branding by Marc Gobé, which was released in 2005 and translated into many languages. This text is a classic of innovation and marketing. When I first read it over 15 years ago it […]</p>
Euro Cosmetics · May 17, 2024
John Jiménez
SENSORY AI
<p>John JimenèzSenior Researcher at Belcorp Colombia In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent publication on the brainchip.com portal comments that: “In the world of Beneficial AI, some of the most exciting possibilities can be found in sensory applications. Sensory AI is learning through sensory inputs: information from the five human senses, vision, hearing, smell, taste, and touch.” A recent post indicates that search volume for “sensory AI” has […]</p>
Euro Cosmetics · March 24, 2024
John Jiménez
Generative Artificial Intelligence
<p>John JimenèzSenior Researcher at Belcorp Colombia Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale of Snow White by the Brothers Grimm, published in 1812 and brought to the big screen by Disney in 1937 under the title “Snow White and the Seven Dwarfs”. We are entering 2024 and the mirror we have in our bathrooms is not going to tell us if we are the prettiest in the […]</p>
Euro Cosmetics · January 18, 2024