Color has always been a valuable language in cosmetics: it defines identities, awakens emotions, and generates connections between brands and people. However, what lies ahead after 2026 will not be limited to the launch of new seasonal shades, but rather a deeper transformation, as science, branding, marketing, and new sensory profiles will focus on creating new experiences that will surprise consumers. Below, we’ll explore some of the most relevant trends in the fascinating world of color in cosmetics…
COLOR WITHOUT BORDERS: NEW TRENDS
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