2025 NEUROPREDICTIONS

The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting and educational experiences in virtual environments, related to skin care, makeup product suggestions, routine proposals, diagnoses, efficacy predictions and interaction with virtual assistants who will guide and advise them. On the other hand, consumers will also be aware of the importance of digital minimalism, based on a focus on simplicity and organization in the virtual ambit. For this reason, brands will be concise in their proposals, in order not to saturate users in these environments. Next, let’s look at some of the most interesting trends for next year…