Neuromarketing in the Metaverse

It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the metaverse, which we can define as “A post-reality universe, a perpetual and persistent multi-user environment that merges physical reality with digital virtuality. It is based on the convergence of technologies, such as virtual reality (VR) and augmented reality (AR), which enable multi-sensory interactions with virtual environments, digital objects and people. The metaverse is therefore an interconnected network of immersive and social environments on persistent multi-user platforms”…