Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the last decade, both industries have shown sustained growth, driven by digitalization, the globalization of trends, and an increasingly informed and demanding consumer.
The global fashion market has evolved toward more agile models, driven by fast fashion, e-commerce and personalization, projecting annual growth of around 5-6% by 2030. Meanwhile, the beauty market, including makeup, skincare, and personal care, remains even more dynamic, with growth rates approaching 7%, fueled by innovation in formulations, the rise of self-care, alternatives such as dupes, and the growing influence of social media and influencers…