Columns · April 1, 2026
Maturity of Electronic Senses in Cosmetics
<p>Electronic senses are transforming cosmetics: e-tongues, e-noses, digital phenotyping and AI-powered tools enable real-time skin and hair analysis.</p>
John Jimenéz
Columns
32 articles
Columns
DOPAMINE BEAUTY
<p>John Jiménez Dopamine is a key neurotransmitter in the body. It acts in both the central nervous system and peripheral tissues. In the brain, it regulates essential functions such as motivation, pleasure, learning, movement, and attention. It is released in reward circuits (such as the mesolimbic system), where it reinforces behaviors that generate well-being or survival. However, beyond the brain, dopamine also exerts hormonal, immunological, and cutaneous functions, acting as a true “chemical language” between organs. Dopamine concepts in skincare […]</p>
Euro Cosmetics · February 26, 2026
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When Claims Outpace Science: Why Cosmetics Must Reclaim Credibility
<p>In the cosmetics industry, bold claims can determine a product’s fate. Phrases such as “Clinically proven,” “dermatologist-tested,” and “science-backed” are common, yet today they often serve more as marketing tools than as genuine indicators of scientific rigour. The problem isn’t a lack of science but the tendency to alter claims to meet commercial goals, sometimes at the expense of integrity. The Evolution of Claims Over the past twenty years, cosmetics have evolved from craft-driven expertise into a fast-growing sector. As […]</p>
Euro Cosmetics · February 19, 2026
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When Raw Data Becomes a Claim: The Industry’s Growing Interpretation Gap
<p>Theresa Callaghan In today’s cosmetics industry, data is everywhere. Instrumental measurements, clinical studies, consumer perception panels, in vitro assays, and AI-driven skin analysis—brands have more raw data at their disposal than ever before. Yet despite this abundance, many brands struggle with a fundamental issue: the inability to interpret, contextualise, and translate raw data into compliant, meaningful cosmetic claims… The result is not just weak marketing—it is regulatory risk, consumer mistrust, and missed opportunities for innovation. Data Abundance Does Not Equal […]</p>
Euro Cosmetics · January 30, 2026
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SPF-Testing methods – Scientific and statistical basis
<p>Uli OsterwalderPrincipal and Owner of Sun Protection Facilitator GmbH At the end of 2024 two alternative SPF methods have been published, ISO 23675:2024 an in vitro method and ISO 23698:2024 a non-invasive in vivo/in vitro hybrid method [1,2]. Over the years, I have often written about these methods. Just last year the two columns appeared “Two additions to the SPF toolbox!” and “Which SPF-Testing Method to use?” [3-6]. Just recently, in September 2025, the scientific and statistical basis was published […]</p>
Euro Cosmetics · January 28, 2026
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Testing Isn’t Red Tape. It’s Business Strategy
<p>Theresa Callaghan, PhD “As some of you may have noticed, I’ve been releasing quite a few books recently, many of which began back to 2019. From fiction to non-fiction, it’s been a busy year for publishing. Alongside a whirlwind podcast tour across various countries discussing cosmetics and their claims, I developed and now executed a companion book. This book is tailored for those who struggle to understand why cosmetics testing require financial investment and for investors who view cosmetics merely […]</p>
Euro Cosmetics · November 7, 2025
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Water, An Ingredient Story
<p>Deanna UtroskeEditor, Writer, and Beauty Industry Commentator “In time and with water, everything changes.”— Leonardo da Vinci “I have been watching and paying careful attention to all things water in our industry for years. Waterless Beauty is and will continue to be important. But Water as Beauty is now equally significant. Whatever approach you take to water, it’s about intentionality. As with all trends and movements, how you engage with water will depend greatly on the values of the company […]</p>
Euro Cosmetics · October 7, 2025
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COLOR WITHOUT BORDERS: NEW TRENDS
<p>John JimenézResearch, Development and Innovation, Belcorp Colombia Color has always been a valuable language in cosmetics: it defines identities, awakens emotions, and generates connections between brands and people. However, what lies ahead after 2026 will not be limited to the launch of new seasonal shades, but rather a deeper transformation, as science, branding, marketing, and new sensory profiles will focus on creating new experiences that will surprise consumers. Below, we’ll explore some of the most relevant trends in the fascinating […]</p>
Euro Cosmetics · October 7, 2025
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Global Innovations: News-Making Ingredient Development Science
<p>Deanna UtroskeEditor, Writer, and Beauty Industry Commentator Author’s Note: Gathered for you here are 11 cosmetic and personal care ingredient technologies that promise to drive innovation forward. Each item in the article below highlights a solution that captured my attention sometime during the first 6 months of 2025, so much so that all of these short items originally appeared in the Beauty Insights newsletter (which goes out to my list as a weekly email). NOTE: Dates and timeframes are relative […]</p>
Euro Cosmetics · August 22, 2025
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BEAUTY IN VOGUE: COSMETICS AND FASHION MEETING
<p>John JiménezSenior Researcher at Belcorp Colombia Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the last decade, both industries have shown sustained growth, driven by digitalization, the globalization of trends, and an increasingly informed and demanding consumer. The global fashion market has evolved toward more agile models, driven by fast fashion, e-commerce and personalization, projecting annual growth of around 5-6% by 2030. Meanwhile, the beauty market, including makeup, skincare, […]</p>
Euro Cosmetics · August 20, 2025
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INCI Listings: A Blessing or a Burden for Consumers and Cosmetic Experts?
<p>Theresa Callaghan, PhD The INCI (International Nomenclature of Cosmetic Ingredients) system has become the global standard for listing ingredients in cosmetics. Initially developed in the 1970s with the goal of simplifying ingredient identification for healthcare professionals, it has grown to serve a much wider role. Today, it’s central to product labeling worldwide. But is it doing enough to help consumers? While INCI offers critical benefits in transparency and safety, it can also be an overwhelming, confusing tool for everyday shoppers. […]</p>
Euro Cosmetics · August 6, 2025