“In time and with water, everything changes.”— Leonardo da Vinci
“I have been watching and paying careful attention to all things water in our industry for years. Waterless Beauty is and will continue to be important. But Water as Beauty is now equally significant. Whatever approach you take to water, it’s about intentionality. As with all trends and movements, how you engage with water will depend greatly on the values of the company that you work for and the values of the consumer you serve.”…