When Raw Data Becomes a Claim: The Industry’s Growing Interpretation Gap

In today’s cosmetics industry, data is everywhere. Instrumental measurements, clinical studies, consumer perception panels, in vitro assays, and AI-driven skin analysis—brands have more raw data at their disposal than ever before. Yet despite this abundance, many brands struggle with a fundamental issue: the inability to interpret, contextualise, and translate raw data into compliant, meaningful cosmetic claims……