Deanna Utroske

16 articles

Columns · October 7, 2025

Water, An Ingredient Story

Deanna UtroskeEditor, Writer, and Beauty Industry Commentator “In time and with water, everything changes.”— Leonardo da Vinci “I have been watching and paying careful attention to all things water in our industry for years. Waterless Beauty is and will continue to be important. But Water as Beauty is now equally significant. Whatever approach you take to water, it’s about intentionality. As with all trends and movements, how you engage with water will depend greatly on the values of the company […]

Euro Cosmetics

Columns

Global Innovations: News-Making Ingredient Development Science

Deanna UtroskeEditor, Writer, and Beauty Industry Commentator Author’s Note: Gathered for you here are 11 cosmetic and personal care ingredient technologies that promise to drive innovation forward. Each item in the article below highlights a solution that captured my attention sometime during the first 6 months of 2025, so much so that all of these short items originally appeared in the Beauty Insights newsletter (which goes out to my list as a weekly email). NOTE: Dates and timeframes are relative […]

Euro Cosmetics · August 22, 2025

Columns

Cosmetic Ingredient Resellers are Making Materials Accessible to All

Deanna UtroskeEditor, Writer, and Beauty Industry Commentator Editor’s Note: In her latest column, Deanna examined the e-commerce market, which has now become a vibrant alternative distribution channel for ingredients and raw materials for cosmetic and personal care products. “There are further differences between resellers and classical distributors; and these differences will become evident as you read thorough this article, thanks to the thoughtful interview replies of Valerie George, CEO of Simply Ingredients, and Myriam Bougdim, Marketing & Operations Coordinator at […]

Euro Cosmetics · May 26, 2025

Columns

Body Beauty is on Trend and Moving at the Speed of Innovation

Deanna UtroskeEditor, Writer, and Beauty Industry Commentator “When I suggest the idea of a ‘beauty biosphere’, I am thinking about how suppliers, brands, and consumers alike seem to be more open to ingredients sourced from everything that is and is on Earth—from plants, animals, microorganisms, inorganic matter, and even fossil-derived materials. The body care category is a smart and subtle place to start if you want to see this industry’s leading-edge ingredient technologies and understand current trends.” Author’s Note: The […]

Euro Cosmetics · April 23, 2025

Columns

Rethinking Raw Materials and Finding Cosmetic Ingredient Inspiration

DEANNA UTROSKEEditor, Writer, and Beauty Industry Commentator Author’s Note: It’s been said that ingredient makers are the prevailing source of product innovation in the cosmetics and personal care industry. And it’s also true that adjacent consumer sectors like, food, beverage, pharma, and fashion influence beauty ingredient trends. Along with all of that, beauty brands themselves can be a terrific resource for anyone looking to find inspiration, innovation, and (dare I say) the incantations that are motivating consumers’ demand for ingredients. […]

Euro Cosmetics · January 27, 2025

Columns

Skincare Supplements and the Promise of Topical Nutrition

DEANNA UTROSKEEditor, Writer, and Beauty Industry Commentator by Deanna Utroske Author’s Note: Vitamins are some of the most time-tested skincare actives. But as we entered the 2020s and skincare that is meant to be swallowed—capsules, gummies, powders, and such—became popular, ingredient makers and consumer brands started presenting topical vitamins in fun new ways. Vitamin-Packed Beauty Brands The Korea-based brand Bognobagi launched a line of Vita Genic Jelly Masks in early 2020. Each mask is packaged in a flexible pouch featuring […]

Euro Cosmetics · December 12, 2024

Columns

Decidedly not Vegan Cosmetic Ingredients

DEANNA UTROSKEEditor, Writer, and Beauty Industry Commentator Editor’s Note: ,,In this piece, I am not arguing for or against either approach but rather sharing some of my observations about a selection of decidedly not vegan cosmetic ingredients that I’m seeing from brands and suppliers around the world.” Vegan beauty encompasses both botanical and synthetic ingredients. The term has ethical connotations as well as an air of environmental sustainability. Still, in spite of the traction that vegan claims have in both […]

Euro Cosmetics · August 30, 2024

Deanna Utroske

Visionary Ideas & Inspiring Leaders along the Cosmetics Supply Chain

Editor’s Note:This time, Deanna’s column gives insights about her collaboration with the Cosmoprof Worldwide team. Deanna took the concept of the CosmoFactory initiative and transformed it into a new podcast this year. The CosmoFactory podcast launched in early June, and you can read excerpts from select guest interviews in this column. “Is our industry ready for this technology?” That’s one of the questions I asked Francesco Ringressi, Cosmetic Business Development Manager at SEA Vision, in a recent interview.SEA Vision is […]

Euro Cosmetics · July 1, 2024

Deanna Utroske

The Beauty Industry’s Technobiology Tipping Point

Editor’s Note: This time, Deanna’s column highlights companies that are using technobiology to bring the cosmetics and personal care industry into the future. She interviewed experts working at the intersection of tech and biology. “The next breakthrough innovation in cosmetics will come from the combination of nature and AI.” That’s what Dr. Hilla Ben-Hamo, CEO and Co-Founder of MeNow, told me when I started asking around about the use of artificial intelligence in various beauty ingredient selection and development platforms.MeNow […]

Euro Cosmetics · April 4, 2024

Deanna Utroske

Reimagining How Beauty Makers and Beauty Consumers Use Water

Author’s Note:There is not enough water to go around. Today this is true for hundreds of thousands if not billions of people (depending on the data source you consult). The reality of water scarcity and the slightly less terrifying condition of water stress is changing the way industries like ours choose to use water. And just to be clear, water scarcity, according to the United Nations, means that given the available “supply or quality of water, … demand … cannot […]

Euro Cosmetics · February 15, 2024

Deanna Utroske

5 Companies Transforming Beauty with the Science of Tomorrow

Deanna UtroskeEditor, Writer, and Beauty Industry Commentator Caring for a Constellation of Skin Microbiota “Imagine you could shield your skin microbiota from the harmful effects of sun radiation.” This invitation to dream about the future of sun care and skincare comes from Òscar Expósito, CEO, CSO, and Co-Founder of Vytrus Biotech. Based in Barcelona, Spain, the company specializes in “the use of plant cell cultures to develop high-value ingredients” for our industry.In 2009, “Vytrus Biotech was established as a spin-off […]

Euro Cosmetics · January 6, 2024

Deanna Utroske

3 Big Ideas – Driving Innovation in Cosmetics and Personal Care 3 Big Ideas

Deanna UtroskeEditor, Writer, and Beauty Industry Commentator Products, People, and the Beauty-Being Axis The Beauty-Being Axis is all about the brain-skin connection, about the gut-skin connection, as well as about how emotional and mental wellbeing are bidirectionally linked to personal care. Some of the concepts and market realities underlying the Beauty-Being Axis are the popularity of probiotic supplements; consumer interest in microbiome beauty; our long-standing awareness of aromatherapy; and the nuanced functionality of cannabinoid beauty. Psychodermatology figures into this conversation […]

Euro Cosmetics · October 19, 2023