Reimagining How Beauty Makers and Beauty Consumers Use Water

Author’s Note:There is not enough water to go around. Today this is true for hundreds of thousands if not billions of people (depending on the data source you consult). The reality of water scarcity and the slightly less terrifying condition of water stress is changing the way industries like ours choose to use water. And just to be clear, water scarcity, according to the United Nations, means that given the available “supply or quality of water, … demand … cannot be satisfied fully.” (italics are mine).The reality is that if we don’t choose to use water more carefully, most areas of the world will eventually face conditions of water scarcity – and these are conditions that don’t impact only people but also animals and the natural environment.So here we are, reimagining how beauty makers and beauty consumers use water…