The Beauty-Being Axis is all about the brain-skin connection, about the gut-skin connection, as well as about how emotional and mental wellbeing are bidirectionally linked to personal care.
Some of the concepts and market realities underlying the Beauty-Being Axis are the popularity of probiotic supplements; consumer interest in microbiome beauty; our long-standing awareness of aromatherapy; and the nuanced functionality of cannabinoid beauty. Psychodermatology figures into this conversation too. And we are also, of course, seeing advances in science and new ingredient technologies bolster the idea of a Beauty-Being Axis. Additionally, repercussions of the pandemic experience, including our lived recognition of holistic wellness are significant here…