Skinification of the Hair: the latest trends to substantiate new claims

The category of hair care products, encompassing both care and hygiene, is increasingly characterized by the concept of “skinification”treating hair and scalp with the same high-quality ingredients and care as skin. This trend is burgeoning with a “premium-prestige” effect in markets where the cosmetics industry is mature, such as Europe, North America, Japan, and Korea, and a “masstive” impact in emerging markets like China, Brazil, Vietnam, and Indonesia. In the USA, hair care products priced above $30 are experiencing growth rates three times higher than their cheaper counterparts, with the premium segment accounting for 25% of sales…