New technology for next generation color cosmetics

IntroductionThe beauty and personal care industry in Europe is experiencing a time of rapid change. With a raft of new legislation combined with the changing expectations of consumers, brands are having to reformulate a wide range of make-up products, whilst maintaining the performance that attracted the customer in the first place.Color cosmetic formulas need to perform, color must be strong and vibrant, formulations mustn’t cake and crack, and products need to be comfortable to wear, otherwise consumers will not repurchase…