Editor’s Note: On a recent discussion forum, the topic of using Ai simulations as a marketing tool for showing consumers how they would look after using a specific skincare product caused a stir, and I was asked for an opinion which I present here as promised…
In the past, when we advertised cosmetic products, before-and-after photography was often key to sales success in the marketplace. At least, that is, until deceptive ‘airbrushing’ became more widely used, with much ‘chagrin’. Fast-forward to today, using ‘posh’ computer programmes, called generative Ai, to create before-and-after skincare simulations is now creeping into the marketing toolbox for promotion/advertising. However, it has both advantages and challenges, especially when considering those regulatory and advertising implications…