Introduction:
The hair care market in 2025 brings us news related to AI, personalization, sustainability and technology. Differentiation in hair products is key to success in the market, as well as the connection with specific consumer needs and a global market with a potential growth rate of 2.69% (CAGR 2025-2030), with an average spending per person of 16.3 USD by 2025 according to Mintel [1]. Let’s look at the trends of this new year that will inspire the creation of new proposals and possibilities for this leading market in the cosmetics sector…