Symrise AG launches SYM ALPHA™ Think Tank, a new co-creation and insight platform for selected partners in its Scent & Care Segment. It helps customers translate Generation Alpha expectations into products and experiences with clear consumer relevance and move from idea to launch with stronger early validation. Gen Alpha, the currently largest generation, spans roughly ages 8–14, with an estimated 2.5 billion globally in 2026…
Symrise Launches SYM ALPHA™ Think Tank
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