1925: Foundation by Georg Karl senior in Germany. Manufacture of household paintbrushes and brushes.
1957: Production of the first mascara with a twisted brush with Helena Rubenstein.
1974: Expansion of the production facility in Waizendorf with the addition of a new
moulding facility.
2005: Production of the first molded brush for mascaras (1K, 2K and Moltrusion).
2007: Manufacture of molded brushes using our own sandwich technology developed in-house.
2011: Start filling line in Waizendorf.
2025: GEKA celebrates its 100th anniversary.
What began a century ago as a small brush factory in Bechhofen has grown into an internationally acclaimed company in the beauty sector. We proudly reflect on 100 years of tradition and innovation, ongoing development and a unique product range that continually sets new industry standards.
In 1925, Georg Karl founded his own company in the heart of Germany’s brush manufacturing stronghold, laying the foundation for our success today. Our headquarters remain in Bechhofen, Franconia, where tradition meets cutting-edge processes. Our largest production facility, now complemented by three additional manufacturing sites worldwide, is still based here. This location also serves as the hub for central operations and is where we make key decisions that shape our strategy and future as a global player.
Since 2021, we have been part of the medmix family, with GEKA representing the beauty sector alongside QiaoYi.
Our diverse product portfolio ranges from brushes and applicators to packaging systems and ready-to-sell turnkey solutions. We develop
products and solutions for mascaras, eyebrow applicators, lip gloss, eyeliners, liquid eyeshadows, skincare and concealers. In the accessories segment, we offer a wide selection of cosmetic brushes, sponges, hair products and massage devices, always focussing on the latest trends.
Our customers are as varied as our products – from small startups to industry giants, we provide guidance and support to help a wide variety of brands enhance and expand their product lines.
Join us in celebrating this special anniversary!
Visit our website for more information and follow us on social media to stay updated. We look forward to continuing our strong relationships with customers and partners – here’s to the next 100 successful years in GEKA’s history!
We are celebrating 100 years of GEKA!
